Privacy Policy

Amicus Brain Innovations Inc. (“us”, “we”, or “our”) operates the website (hereinafter referred to as the “AB website”).

Your privacy is important to us. Therefore, we have created this privacy policy to disclose the kind of information we gather and the way we share it.

This statement provides an insight to the way we protect Your privacy during your visit to AB website.

All content present on this website has been prepared by Amicus Brain Innovations Inc. for informational purposes only and is not medical advice.

Transmission of this information is not intended to create, and receipt does not constitute, a physician-patient relationship. Internet subscribers and online readers should not act upon this information without seeking professional or medical counsel/advice.

This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our AB website and the choices you have associated with that data.

Why are we collecting this data and how we use it?

When you use Amicus Brain services, you trust us with Your data. It’s our responsibility to be transparent about the data we collect, and how we use it in making our services work better for you. We use your data to provide and improve the AB website. We use the information we collect from all our services for the following purposes:

Make our services better

We use your information to make our services work better for you. We collect demographic and address information to tailor our services for you. For example, zip code is used by our services to provide tailored recommendations. Demographic data is collected to help us get insights about our users. We want to know more about our customers and what they want. This information will help us put together the right mix of products and services to ensure your satisfaction.

Develop new services

We use the information we collect in existing services to help us develop new ones. For example, understanding what questions people ask related to Alzheimer’s disease and related dementia helped us add new topics and enriched responses from Keiko Answers.

We use your data to provide and improve the AB website. By using the AB website, you agree to the collection and use of i nformation in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from


AB website
AB website is the website operated by Amicus Brain Innovations, INC.

Any natural person (or living individual) accessing or browsing the AB website whether a subscription user or a visitor.

Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data
Usage Data is data collected automatically either generated by the use of the AB website or from the AB website infrastructure itself (for example, the duration of a page visit).

Cookies are small files stored on your device (computer or mobile device).

Data Controller
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of Your Personal Data.

Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process Your data more effectively.

Data Subject (or User)
Data Subject is any living individual who is using our AB website and is the subject of Personal Data.

With respect to information submitted or collected on the AB website, You accept Amicus Brain Innovations’ privacy policy as set forth in this document. This does not pertain to, and Amicus Brain Innovations is not responsible for the privacy practices of, any third-party websites to which the AB website hyperlinks. Certain areas of the AB website may be subject to additional privacy-related provisions, links to which will be posted in those areas.

Activity Logging. When You use the AB website, which may be hosted in part or its entirety by a third party, the AB website will collect information indirectly and automatically (through, for example, the use of “cookies” or Your “IP address”) about Your activities. Amicus Brain Innovations uses this activity information (the “Activity Information”) for internal purposes such as to administer the AB website, improve the AB website, and help us understand how the AB website is being used including the demographics and “clickstreams” of its visitors. “Cookies” are small pieces of information stored on Your hard drive, not on the AB website. You are always free to decline cookies if Your browser permits, but in that case, some portions of the AB website may not operate properly. An “IP address” is a number that is automatically assigned to Your computer when You use the Internet.

Personally Identifiable Information. The AB website is designed so that You may generally browse it without providing any Personally Identifiable Information (defined below). Certain areas of the AB website, however, may require or allow the voluntarily submission of Personally Identifiable Information (for example, registration to receive Amicus Brain Innovations publications). Amicus Brain Innovations uses Your Personally Identifiable Information for the purposes for which it was submitted by You to Amicus Brain Innovations and for Amicus Brain Innovations to send You publications and invitations that may be of interest to You.

Removal of Personally Identifiable Information. Amicus Brain Innovations will use reasonable efforts to remove Your Personally Identifiable Information from our then current AB website at any time upon Your written request to [email protected]. Such removal of Personally Identifiable Information will not ensure the permanent removal of such Personally Identifiable Information from the AB website. For example, such Personally Identifiable Information may remain in our archival or backup copies of the AB website.

Additional Disclosure of Personally Identifiable Information. We may share Personally Identifiable Information with third parties, including affiliated firms and third parties performing services for or on behalf of Amicus Brain Innovations. Such services may include communications, database, event management, hosting, mailing, and marketing services. Additionally, we cannot fully ensure that Your Personally Identifiable Information will not be disclosed to third parties. For example, we may be legally obligated to disclose information to the government or third parties under certain circumstances, third parties may circumvent our security measures to unlawfully intercept or access transmissions or private communications, or an error may occur in the administration of the AB website. In the unlikely event that Amicus Brain Innovations needs to investigate or resolve possible problems or inquiries, we may, and You authorize us to, disclose any information about You to government officials as permitted by applicable law.

Miscellaneous Privacy Terms. We’ve implemented and follow appropriate technical measures to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Personally Identifiable Information. You should know, however, that we cannot fully eliminate such risks.

We collect several different types of information for various purposes to provide and improve our AB website to you.

Personal Data

While using our AB website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by contacting us.

We may also collect information on how the AB website is accessed and used (“Usage Data”). This Usage Data may include information such as Your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our AB website that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

We use cookies and similar tracking technologies to track the activity on our AB website and we hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags, and scripts to collect and track information and to improve and analyze our AB website.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our AB website.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our AB website.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.
  • Analytical cookies. Our website uses third party cookies, such as Google Analytics cookies (third party cookies) for the following purposes:
    • a cookie to record the time of your first visit to website, the time of your most recent visit to the website and the time of your current visit;
    • a cookie to record which page(s) you visit on the website;
    • a cookie to record how long you stayed on the website; and
    • a cookie to record how you located our website (i.e. Google search, keyword, link from another page, etc.).

We only share the information obtained through the use of Google Analytics with Google. For more information on Google’s use of your information, please see Types of Cookies Used by Google. The cookies we use for these purposes do not track your Internet usage after leaving our website and do not store your personal information. They will not be used in connection with any other information to identify you in any way.

Disabling Cookies

If you wish, you can usually adjust your browser so that your computer does not accept cookies:

  1. Go to the heading “Manage Cookies” and click onto the option you prefer, either stopping cookies being installed, or notifying you of them;
  2. From the list provided, click onto the program which your computer uses; if this is not shown on the list, click on the “help” heading on the bar at the top of this page, search for information on “cookies” − an explanation of how to delete cookies will appear, then follow the instructions.

Alternatively, you can adjust your browser to tell you when a website tries to put a cookie on your computer. How you adjust your browser to stop it accepting cookies or to notify you of them, will depend on the type of internet browser program your computer uses.

How to Disable Third-Party Cookies

Users based in the European Union can opt out of these third-party cookies. This website is not connected us and we are not responsible for its content. We only keep cookies for the duration of your visit to our Site, except in the case of cookies which remember you for future visits or where you save your login name as referred to above.

Your Consent to Cookies

By agreeing to this policy, you consent to the use of cookies by us as described above. Read more about cookies (but please remember that we are not responsible for external websites). Cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third-party websites or external data suppliers. If you do choose to disable cookies, you may find that certain sections of our Site do not work properly.

Amicus Brain Innovations INC. uses the collected data for various purposes:

  • To provide and maintain our AB website
  • To notify you about changes to our AB website
  • To allow you to participate in interactive features of our AB website when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our AB website
  • To monitor the usage of our AB website
  • To detect, prevent, and address technical issues
  • To provide you with news, special offers, and general information about other goods, services, and events, which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

We use different methods to collect data from and about you through:

  • Direct interactions. You may give us your Identity and Contact Data by filling in forms or providing other information via our website. This includes personal data you provide when you:
    • Request our services;
    • subscribe to our publications;
    • request marketing to be sent to you; or
    • give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, [server logs] and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties (and public sources) as set out below:
Opt out

If You make a request to receive information in an ongoing manner through the AB website by providing an email address or mobile phone number, You may request to discontinue receiving future mailings or messages. Additionally, if You receive information about an Amicus Brain Innovations’ product or service through email or text message, You may request to discontinue receiving similar communications in the future. All such communications sent to You by email or text message will contain information about how to opt out. Please note that You may not be able to opt out of certain communications that are integral to our providing certain products or services for which You have subscribed. Please also note that on our website You may select and later change Your “communication preferences” by clicking “My Profile” and making Your selections or changes.

If you are from the European Economic Area (EEA), Amicus Brain Innovations INC.’s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Amicus Brain Innovations INC. may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • To comply with the law

Amicus Brain Innovations INC. will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

Amicus Brain Innovations INC. will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our AB website, or we are legally obligated to retain this data for longer periods.

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Amicus Brain Innovations INC. will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Legal Requirements

Amicus Brain Innovations INC. may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Amicus Brain Innovations INC.
  • To prevent or investigate possible wrongdoing in connection with the AB website
  • To protect the personal safety of users of the AB website or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

See also Analytics section below about third party tracking on Amicus Brain’s website.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Amicus Brain Innovations INC. aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or delete the information we have on you.Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to object. You have the right to object to our processing of your Personal Data.

The right of restriction. You have the right to request that we restrict the processing of your personal information.

The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

The right to withdraw consent. You also have the right to withdraw your consent at any time where Amicus Brain Innovations INC. relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

We may employ third-party companies and individuals to facilitate our AB website (“Service Providers”), provide the AB website on our behalf, perform AB website-related services or assist us in analyzing how our AB website is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Use by a Service Provider for any other purpose is only permitted if your Personal Data is first de-identified and no longer individually associated with you.


We may use third-party Service Providers to monitor and analyse the use of our AB website.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our AB website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. Google may also use the collected data to develop, improve and model its own machine learning technology. When doing so, Google will de-identify the collected data when copied/used for such purposes.

You can opt-out of having made your activity on the AB website available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:

Our AB website may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Our AB website does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our AB website, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, please contact us:

When innovation meets excellence, impressive experiences unfold. Our Dementia Care AI Advisor is now available on the RAZ Care app offered by our partner, RAZ Mobility. Click here to read about this new service to caregivers.